Tip of the Week: Building Better Banners


Building Banners - Effective banner applications are inexpensive and easy to create.
By Duane Fast (Sign Business, March 2008)

Vinyl banners are by far the most common banner type in use today. They are used everywhere from Albany to Zambia, from National Parks to car parks and from the poles to the equator. But rather than making them easier to understand, this ubiquitous nature has made them more complex and difficult. The variations of substrate, printer, inks, lamination and finishing techniques have become almost infinite.

Vinyl banner substrates have a variety of surface textures, but these are just cosmetics, and personal preference should apply. The important bits are in the composition of the banner material. Most vinyl banners are made of calendered PVC. Woven into some banners are polyester scrims. In these banners the PVC is coated over the scrims, providing a lot of extra strength. The weight of the banner also determines strength. Common weights range from 10 to 16 ounces. Backlit banners are translucent for even light transmission. Some banners allow small amounts of light to pass through, others have a block-out layer in the middle. Different situations require different choices here.

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