A step-by-step guide to making a small dimensional sign.
By David McDonald, Sign Business
There are a few things to keep in mind when it comes to small dimensional signs–not the least of which is that you should expect to charge the same amount for the labor for a small sign as you would for a much larger sign. Possibly even more. This may not apply to small one-dimensional, one-color signs, but it’s especially true for small dimensional signs that entail at least a modest amount of detail.
I have found this to be true straight across the board, but it takes doing a few to really understand the concept. Maybe it’s the loss of profits that really drives this point home. Because a sign is small the client will not always understand this very real certainty, so getting what the sign is worth cani oftentimes be difficult. Most of the time we, as designers and sign makers, are distanced from this issue, because most customers don’t want a small sign. The implication of a small sign is that “I don’t need to be seen.” or “My business is not that important.”
But sometimes there’s that situation where the client occupies an outlet where there is no choice. In these cases, we cannot sell our design and fabrication services simply based on square footage. This is because in many instances, design time and fabrication time tend to have little to do with the size of the sign.