Tip of the Week: Starting a Digital Printing Business


So You Want to Start a Wide Format Printing Business?
Part I: Introduction to the business of wide-format printing.
By Dave King, Digital Graphics

After 26 years in this industry, I think I’ve heard just about everything, but I still smile when a potential business owner tells me what they feel are the most important parts of starting a new business. Inevitably, they offer the same great answers: capital, company name, customer base and equipment. But the real answer is, “What do you want to do?”

Don’t laugh. That question is absolutely critical. The fact that you work for a company that does something you’re good at doesn’t mean you’ll want to do it for the rest of your life. Most jobs look great from a distance, but when you get closer they make you want to run in the other direction.

So, before we go any further, answer this question: “What do you want to be doing in 10 years?” If the answer involves owning a business, then keep reading. Oh, and just because the topic is starting a “new” business, current business owners should still read this article. It’s never too late to make improvements.

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