This Way That Way - Implementing a successful urban wayfinding program
By John F. Bosio (Sign Business, April 2008)
Regions, cities and towns of all sizes and aspirations understand that the reality of today’s economy and the high level of competition for the public’s attention demand a clear and distinctive identity. Many are looking to urban wayfindingi programs for that “one-two punch”: a stronger identity and clearer directional wayfinding for visitors.
Like a friendly facei at the local visitors’ center, a well-designed brochure or an information-rich Web site, a wayfinding program reinforces the message that a city is well-planned, organized, safe and caring. If a visitor cani easily find their way around, they are more likely to return and tell others of their enjoyable experience. For more on this topic, click here.