Markham, Ontario, Canada-based UniversusDX, a company that provides content and digital signage networks for automotive OEMs, dealerships and other similar clients, announces a strategic alliance with Richardson, Texas-based Reflect Systems, a company specializing in place-based digital media, including signage and interactive displays.
Under the partnership, the two companies will bring automotive-related digital content to automotive OEMs, dealership groups and individual dealerships. The goal, they say, is to transform the in-store customer experience for new and used vehicle shoppers and those getting their vehicles serviced.
The partnership makes sense, the companies say, because today’s automotive shopper tends to start their car-buying journey online, using a host of interactive tools and programs such as videos, but when they visit the dealership there’s often very little interactive digital content.
“This alliance makes it much easier for dealerships to bring a broad range of digital media into their stores, and for automotive manufacturers to incorporate digital content into dealerships to provide a true omni-channel experience,” says Niel Hiscox, president of UniversusDX. “Our approach to enhancing the in-store customer experience always starts with strategy, and measuring business outcomes, and that aligns perfectly with the approach that Reflect takes with their customers.”
Adds Lee Summers, CEO of Reflect: “UniversusDX has a strong track record producing automotive video and digital content, and they manage digital signage networks for mainstream and luxury automotive brands. By joining forces, we will be able to serve the Canadian and United States markets and provide incredible digital experiences for dealerships at scale.”