Wake Up to Dynamic Digital Signage

Charles J. Kelly Jr., president of Clarke Systems, Allentown, Pa., is set to deliver a wake-up call to the sign industry on Friday Apr. 9, when he presents “Dynamic Digital Signage: The Other Sign Industry,” a seminar scheduled for the upcoming ISA Expo in Orlando, Fla.

Kelly, who aims to help sign professionals realize the potential of the dynamic digital signage (DDS) market, will focus on “the electronic sign business that has been growing exponentially outside the traditional sign industry.” The goal of the program is to help sign companies identify their opportunities in a market that is currently controlled by the Audio Visual, Point of Sale and IT segments. Kelly will review the growth of the market that is reported to be reaching $1 billion in sales with over 1,000,000 screen deployments this year and offer suggestions on points of entry.

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