Montreal, Canada-based X2O Media, a provider of real-time visual communications solutions, has been chosen to provide the electronic digital signage platform for the UP Express, a new express rail train that connects Toronto’s Union Station and the Toronto Pearson International Airport.
The X2O platform powers approximately 80 display screens across all four stations along the Union Pearson Express route. The networked screens display multiple real-time data sources to inform travelers when the next train will arrive and on which track; supply up to date flight information; and provide the latest news and weather.
The integration of X2O technology with the Union Pearson Express messaging system enables authorities to target messages to specific screens and even to specific zones of a screen. Union Pearson Express personnel are also able to take over an entire screen for priority messaging as required. Because the X2O platform is designed to work with any kind of screen type, Union Pearson Express will be able to add future displays. In addition, the open nature of the X2O platform allows seamless integration with Cisco’s Interactive Experience Client (IEC) 4600 Series media players, part of the Cisco Interactive Experience Platform, to drive content throughout the installation in real time.
Operated via an intuitive graphical user interface, the HTML5-enabled software makes it easy to create, schedule, and play out content to any screen, including digital displays, videowalls, tablets and smartphones, the company says. The platform also simplifies linking to internal and external data sources, facilitating the incorporation of data-driven graphics connected to corporate databases such as SAP, Excel spreadsheets or RSS feeds.