YESCO Outdoor Media Acquires Roadside Outdoor’s Billboard Assets


Salt Lake City-based YESCO Outdoor Media announces that it has acquired all of the billboard assets of Rapid City, South Dakota-based Roadside Outdoor Advertising LLC. The 87 billboards are in eastern Wyoming, western South Dakota, and Nebraska.

Patrick O’Donnell, president of YESCO Outdoor Media, says the acquisition is aligned with his company’s goal to be one of the West’s premier out-of-home advertisers along the routes connecting travelers to the many vacation destinations in the Western U.S.

“Wyoming and the Black Hills of South Dakota attract more and more visitors every year,” says O’Donnell. “Our company has long been known for assisting small businesses who are dependent on travelers visiting America’s great parks and wildlands.”

YESCO Outdoor Media operates approximately 2,250 billboard faces across eight states in the Rocky Mountain West.

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