For Off the Wall Signs & Graphics, a grand-format and specialty production and installation shop in Las Vegas, building wraps have always been a large part of its portfolio. Co-owners Rocky Faith and Paige Zeigler have overseen many major building wrap projects for prominent clients, such as the various large hotels on the Strip and Comic-Con in San Diego, and Off the Wall Signs & Graphics has become well known for its work with this application, Zeigler says.
“Building wraps are such exciting projects, and there are a lot of them in Vegas,” Zeigler says. “It’s something that came to us, and we really enjoy doing building wraps.”
When Special Olympics Nevada was looking for to promote its annual Over the Edge campaign, it turned to Off the Wall Signs & Graphics to take on the project, Zeigler says. Over the Edge participants raised at least $1,000 each, and then had the chance to rappel down the side of the Planet Hollywood Hotel on the Strip with the proceeds going to Special Olympics Nevada.
To go along with the event, Special Olympics Nevada wanted Off the Wall Signs & Graphics to fabricate a building wrap that would act as the backdrop as participants rappelled down the building, Zeigler says. With this building wrap, Special Olympics Nevada hoped to attract more participants and bring greater recognition to the event.
Special Olympics Nevada gave Off the Wall Signs & Graphics some brochures that displayed some of the design elements, Zeigler says. While Off the Wall Signs & Graphics used the brochures as inspiration and included elements that were important to Special Olympics Nevada, the designer also had leeway to get creative.
This building wrap features a figure rappelling down. The building wrap was so successful that 15 walk-in participants joined Over the Edge. (Photos courtesy of Arlon)
“We focused on the name of the event, the date it was being held on, and that it was benefiting Special Olympics Nevada,” Zeigler says. “We also called attention the event sponsors. The design elements served as a guideline and inspiration for our designer, but I feel like the elements he came up with really suited the event and still felt pretty original. ”
To create this wrap, Off the Wall Signs & Graphics used Arlon DPF 47 window perf film and printed it using the Roland AJ-1000i. Zeigler says she likes to use Arlon DPF 47 window perf film, which is intended for outdoor use, because it withstands the outdoor elements well, and she hasn’t had problems with it regarding color fading. The materials to create this wrap were donated by Arlon while Off the Wall Signs & Graphics donated the ink and labor.
When Off the Wall Signs & Graphics went to install the building wrap, it ran into a couple of problems, Zeigler says. The staging and rigging area was set up 8 feet away from the installers because of the structure of the building. Off the Wall Signs & Graphics had to rent a special attachment that was secured on the front of the stage, and the main installer stood on this attachment to get closer to the building to adhere the vinyl.
Weather also was an issue, Zeigler adds. Unlike typical Las Vegas weather, the city experienced thunderstorms, high wind and even flash floods. Those conditions delayed installation, which put the project slightly behind schedule, but moving forward regardless of the weather would have been dangerous.
“We had to wait out the weather,” Zeigler says. “There was lightening, and the staging we use is metal, so everyone had to be grounded. You just can’t control the weather.”
The building wrap was so successful that 15 walk-in participants joined the Over the Edge campaign, resulting in an extra $15,000 in raised funds, Zeigler says. With the awareness and additional funding that this building wrap brought to the Over the Edge campaign, Zeigler considers this project a success.