GCI Battles Hurricane to Complete Job


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GCI Digital Imaging, Mt Healthy, Ohio, a provider of vinyl banners, wraps, wall murals, posters and P.O.P. materials, recently ran into a unique situation in fulfilling a contract that it had with Charlotte Motor Speedway in Charlotte, North Carolina. Instead of an angry client, something many businesses can relate to, GCI had to contend with nature’s fury.

GCI had been hired by the race track to produce and install large sponsor billboards at the track for various events, including the Bank of America 500 being held in October. But less than two weeks before that race, however, Hurricane Joaquin hit Charlotte, and in its aftermath the city was left to contend with high winds, rain and hazardous outdoor weather conditions. The billboards had to be taken down while the weather blew through and then reinstalled in time for the race just a few days later.

GCI’s crews did complete their task and were able to get the race’s sponsors the exposure they were seeking.

“We invest our time and money in developing special forces teams that do spot-on planning, possess a can-do attitude and the ability to be agile enough to deal with unpredictable obstacles (an unavoidable part of the grand format business),” says TJ Bedacht, GCI’s president. “In this case it was weather combined with a merciless deadline. With deadlines like this there are no second chances.”

It was the second time in only a matter of weeks that GCI successfully overcame a challenge from Mother Nature. The company reports that over Labor Day Weekend the banners the company had made for the Western & Southern/WEBN Fireworks at Riverfest event were ripped away from a bridge due to a storm. That occurred on a Friday, and GCI was able to reprint and replace all 10 of the 10’ x 25’ banners in time for the event on Sunday.

GCI Digital Imaging sells its products to printers, agencies, event companies and major brands across the U.S. 

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