Projecting Confidence

Here’s an important question, are we telegraphing our “mood” when we walk into the selling situation? The answer is, Yes. If we appear to lack confidence, it will be obvious and the buyer will not have confidence in what you are selling. If you are not feeling confident in a selling situation you still must come across as self-assured. Hence the advice, “Fake it until you make it.” Here are some tips to try.

  • Be yourself. Don’t try to be someone you are not or you will just end up feeling weak and looking awkward.
  • Stand up straight. Pull your shoulders back some and straighten your spine.
  • Be comfortable. Wear clothing that looks professional, but that you are also comfortable in.
  • Hold your head up. At first you, this may feel weird, but it works.
  • When in a group, move towards the center of the group. You don’t want to be pushy or rude, but you do want to project that you enjoy conversation and being around people.
  • Hold eye contact. This shows people you are self-assured and that you aren’t trying to hide.

To sell, you must believe in your product or service—and believe in yourself. Your selling skills depend, in large part, on your level of self-confidence. Other people sense whether or not you believe in yourself, and by extension, whether or not you believe in what you’re doing. That belief is what persuades the customer or client to buy the product or service. Therefore, increasing your self-confidence will improve your selling skills