Perhaps because sales consultant and author Steve Clark is self-taught, he feels little urge to pull any punches in his writing. His blog on his website, New School Selling, may be directed at salespeople but really, anyone can stand to benefit from his common sense —and sometimes provocative—advice.
“Most people are sleep walking through life. They get up every day and go through the motions. They get up and go to work. Come home, eat, watch TV and go to bed. On Saturday they cut the grass, drink beer while watching more TV, eat some more—mostly crap food—and go to bed. On Sunday they sleep in or go to church. They come home, eat some more and turn on the TV to watch the Sunday NFL games.
Occasionally, they may go out to eat or visit with friends where they will eat and drink some more. (75% of Americans are overweight or obese measured by body mass index.)
This pattern repeats itself week after week, after week, after year and then one day they die having accomplished little in their life.
Most never give this lifestyle much thought. Most are also unhappy, if not downright miserable.
Why is the mass of humanity sleepwalking through life like zombies and so unintentional in their daily behavior?
The simple answer is that they do not have a plan. They are clueless, have no idea what they want and lack crystal clear clarity about what they want to do with their life. They also have an inability or an unwillingness to take control of their daily behavior and subsequently, their life.
Sales Training Blueprint
As a sales trainer, I ask people, “Show me your written blueprint for what you want your business to look like in two years.” I can count the number of people on one hand who have a written document of what they want their life to look like in two years. They don’t know. They really don’t. “How much money do you want to make? Well, I’d like to make more that I’m making now. How much more? I don’t know; a lot more, but. How much is a lot? Well, I’m not sure. When do you want to retire? Well, I’m not real sure. I kinda like what I’m doing right now, but you know, I’m not sure. Well, when do you want to sell your business? How much do you want to sell it for? I don’t know that, either. Well, what happens if you have a heart attack next week? Have you thought about that? You know, that might happen. Dude, is there a plan?”
When as a sales trainer I ask, “Where do you want to go on vacation next year,” most of them can answer that. They can figure out where they want to go on vacation, but they can’t tell me what they want to do with their life.
When I first started as a sales trainer this bothered me a lot. Now, I accept it and have resigned myself to the fact that less than 20% of people on the planet have any real idea what they want to do with their life. Frankly, that’s the only group I want to talk with. It’s a shame but most people are losers and don’t even know that they are losers. Sure they are good people. They may be honest and go to church, but they are still losers because they will go to their grave and the world will be no better off because they lived. What a shame.”
Steve Clark oversees the website https://newschoolselling.com/. A self-taught sales person, he is now a consultant and the author or co-author of 3 books: “Profitable Persuasion—Proven Strategies for Sales and Management Success;” “Secrets of Peak Performers;” and “The Ultimate Success Secret,” which he co-authored Dan Kennedy.