Running a vehicle wrap shop that focuses on selling, designing, printing and installing wraps can be a tremendously challenging endeavor—and a profitable one as well. Here are some important things to consider that will keep you on track to profitability and repeat business.
- Cost vs. Life—Your expenses take away from your revenue, so keep your variables in mind, especially the life of the wrap. If you know, for example, that a motorcycle’s graphics are only going to be used for one event and then changed, you might not choose the most expensive and longest-lasting vinyl on the market.
- Warranty Obligations—In the event the vinyl on your wrap fails, you can bet the customer will come back to you. Educate yourself about the warranty on your chosen vinyl. Most often, the manufacturer can provide details about when the product is fully covered under warranty and when it is not. Know where you stand. Also, feel free to call your supplier to get your warranty questions answered. As a rule of thumb, you are normally covered under the manufacturer’s warranty if you are using the correct vinyl and laminate combination that the company recommends, and have followed accepted installation techniques.
- Limit Your Mistakes—Be careful and thorough with each and every installation you do. Chances are, if you have a vinyl film failure, you will be able to point the finger directly at yourself. Chances are, if the graphics are failing, the wrong film was used or it was not properly installed. Also, customer education is key as well since any wrap can be damaged by pressure washing.
- Involve the Customer—Get a read on the customers. Ask them questions about their preferences, wants and needs. Clients want to know what the warranty is and what kind of lifespan they can expect from their investment. A customer who knows exactly what he’s buying is less likely to have issues later on.
- Go for Higher Durability—The life of any vinyl wrap is prolonged dramatically by using a good film laminate. A customer that is able to keep his wrap looking good longer, is a happier customer with better potential for repeat business. Liquid laminate is much less expensive, but does not offer as much long-term protection.
—Ryan Fugler, WRAPS magazine