Nothing wrong with borrowing from a good idea to reinforce your own brand.
Working in food service requires multiple skill sets that transfer very well into many other industries. In Jill Konrath's case, it was sales.
Make sure you use your building's exterior to promote your brand and image—it's a good investment of your time.
The lesson of this column: 'What's Fonzie like? That's right. Now go be like Fonzie.'
Following certain rules of etiquette when writing an email will make you a more effective and persuasive communicator.
Establish and project your values internally helps to build a solid team.
Sometimes you may have to lose a sale, but that's better than the downsides of what can happen when you complete solely on price.
Put yourself in your customer's shoes: Are they getting treated the right way through every contact they make?
You don't get a second chance to make a good first impression.
Train yourself to seek out opportunity, because they won't wave any flags trying to get your attention.